Saturday, November 17, 2007
Chapter 2
This chapter basically deals with the power of information in society. This chapter gives two prime examples of how important information can be. It first talks about a man named Kennedy who joined the Ku Klux Klan just so he can one day bring them down. Kennedy found out all the information he possibly could about the Klan. He realized that the reason the Klan was so powerful was because of the secret society it was and how no one knew much about it. Once he was able to inform society on all the secret information of the KKK, the leaders felt that the value of the KKK was forever tarnished. This example shows how important information is. For years people were trying to figure out ways to stop the KKK and no one could really figure out how to stop this irrational behavior and powerful group. Who would of ever thought that the only way to bring them down was to expose every aspect and secret of the KKK. The power of information could also be an extreme disadvantage to people. The book talks about selling your home and how information is a main component. Even though the seller of the home should be in control of all the information, it is unfortunate that the real estate agent has all the information and understands it all. This makes the real estate agent so powerful since they can take advantage of the seller of the home. Going back to the first chapter, the worst thing is that the agent has an incentive to not expose all the information since they could make more money. In all, it seems that the book is going in the direction where each chapter is about a different idea but they are all somehow correlated. For example, real estate agents use the power of information to their advantage and the reason they do this is because this tool gives them the incentive to make more money.
Subscribe to:
Post Comments (Atom)
1 comment:
The Ku Klux Klan story was fascinating. It definitely talks about economics and the importance of information, but it also says soemthing about human nature that we can learn from. There is an attraction to exclusivity and mystery. People like the Kan because they viewed it as an exclusice organization. Most Klan members were poor southern white men and the Klan new their market. They catered to these men's egos and gave them an excuse and an escape goat for their poverty: blacks. They also enjoyed the mystery of the Klan. They liked being a part of something no one understood. They felt important having this and felt like they belonged to something invincible.
This gives us some inight into marketing and human beavior. Make your product seem special and that people are better for being a part of it. Making your product exclusive gives it a value position in people's minds.
Post a Comment